{"id":16547,"date":"2023-03-09T07:20:12","date_gmt":"2023-03-09T07:20:12","guid":{"rendered":"https:\/\/weshare.digital\/?p=16547"},"modified":"2023-04-21T13:06:54","modified_gmt":"2023-04-21T13:06:54","slug":"stijgende-trends-in-digitale-marketing-wat-ze-betekenen-voor-uw-bedrijf","status":"publish","type":"post","link":"https:\/\/weshare.digital\/en\/2023\/03\/09\/stijgende-trends-in-digitale-marketing-wat-ze-betekenen-voor-uw-bedrijf\/","title":{"rendered":"A good digital strategy: The key to online success!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16547\" class=\"elementor elementor-16547\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-663e7b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"663e7b6\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba5c0a\" data-id=\"4ba5c0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-47423a9 elementor-widget elementor-widget-text-editor\" data-id=\"47423a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span>In this article:<\/span><\/p><ul><li><a href=\"https:\/\/www.het-labo.be\/een-goede-digitale-strategie-de-sleutel-tot-online-succes\/#referentiekader\"><span><span><span>Frame of reference &amp; direction indicator<\/span><\/span><\/span><\/a><\/li><li><a href=\"https:\/\/www.het-labo.be\/een-goede-digitale-strategie-de-sleutel-tot-online-succes\/#resultaat\"><span><span><span>Result of a good digital strategy?<\/span><\/span><\/span><\/a><\/li><li><a href=\"https:\/\/www.het-labo.be\/een-goede-digitale-strategie-de-sleutel-tot-online-succes\/#messy-middle\"><span><span><span>Google&#8217;s Messy Middle model<\/span><\/span><\/span><\/a><\/li><li><a href=\"https:\/\/www.het-labo.be\/een-goede-digitale-strategie-de-sleutel-tot-online-succes\/#aanpak\"><span><span><span>Our approach to drawing up a digital strategy<\/span><\/span><\/span><\/a><\/li><li><a href=\"https:\/\/www.het-labo.be\/een-goede-digitale-strategie-de-sleutel-tot-online-succes\/#digitale-strategie\"><span><span><span>Why is a digital strategy necessary and how do you get started?<\/span><\/span><\/span><\/a><\/li><li>\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02f1025 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02f1025\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecf4ffb\" data-id=\"ecf4ffb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-3d7e008 elementor-widget elementor-widget-text-editor\" data-id=\"3d7e008\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 id=\"referentiekader\"><span>Frame of reference &amp; direction indicator<\/span><\/h2><p><span>A digital strategy\u00a0<\/span><strong><span>concretises the direction a company is taking<\/span><\/strong><span>\u00a0.\u00a0In this article we explain what a digital strategy entails, why it is important and how we work to draw up a digital strategy.\u00a0Read more about marketing strategy on our\u00a0<\/span><a href=\"https:\/\/www.het-labo.be\/online-marketing-strategie\/\" target=\"_blank\" rel=\"noopener\"><span>&#8216;digital strategy&#8217;<\/span><\/a><span>\u00a0page .<\/span><\/p><p><span>Determining a marketing strategy is not easy, because the online landscape is constantly changing.\u00a0It is therefore important to continuously evaluate the strategy and adjust it where necessary.<\/span><\/p><p><span>A digital strategy is also more than just a plan of action.\u00a0<\/span><strong><span>It is a roadmap<\/span><\/strong><span>\u00a0that indicates the steps to be taken to achieve the set goals and it contains a\u00a0<\/span><strong><span>concrete frame of reference<\/span><\/strong><span>\u00a0to evaluate marketing efforts.<\/span><\/p><p><span>There are several components in a digital strategy:<\/span><\/p><ul><li><span>Target audiences,<\/span><\/li><li><span>propositions,<\/span><\/li><li><span>Channels,<\/span><\/li><li><span>Budget,<\/span><\/li><li><span>Goals.<\/span><\/li><\/ul><p><span>It is important to formulate these matters clearly and concretely, so that\u00a0<\/span><strong><span>a clear framework<\/span><\/strong><span>\u00a0is created within which the marketing efforts can be evaluated and optimised.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62cb057 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62cb057\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6683538\" data-id=\"6683538\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-c5024ef elementor-widget elementor-widget-text-editor\" data-id=\"c5024ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 id=\"resultaat\"><span>Result of a good digital strategy?<\/span><\/h1>\n<p><\/p>dit is een test\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c67e15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c67e15d\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c4d2b6\" data-id=\"1c4d2b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-d2a12ec elementor-widget elementor-widget-text-editor\" data-id=\"d2a12ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 id=\"messy-middle\">Google&#8217;s Messy Middle model<\/h1><p>\u00a0<\/p><p><span>Google has\u00a0introduced a new way of looking at the customer journey with its\u00a0<\/span><strong><span>Messy Middle model .\u00a0<\/span><\/strong><span>This new approach has arisen due to the rise of online shopping and the changes that this entails.\u00a0Consumers no longer take a linear route from trigger to purchase, but remain in a phase of searching and evaluation until they are ready to buy.<\/span><\/p><p><span>Google calls this model the Messy Middle, the model builds on ideas and models such as the DAGMAR model, the AIDA model and others.\u00a0Read more about The Messy Middle at\u00a0<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-154\/consumer-insights\/consumer-journey\/navigating-purchase-behavior-and-decision-making\/\" target=\"_blank\" rel=\"noopener\"><span>Think with Google<\/span><\/a><span>\u00a0.<\/span><\/p><p><span>The Messy Middle model emphasizes the importance of\u00a0<\/span><strong><span>exposure<\/span><\/strong><span>\u00a0during the customer journey.\u00a0By properly mapping this phase, marketers can get a better return on their brand investments.<\/span><\/p><p><span>It is therefore important to detect the different phases in the customer journey and to link clear KPIs to them.\u00a0This creates a clear picture of the effectiveness of the marketing efforts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Bedrijven moeten <b>crucial<\/b> voorop blijven lopen in de snel evoluerende wereld van digitale marketing om concurrerend te zijn. Digitale marketingtactieken moeten evolueren om bij te <\/p>","protected":false},"author":3,"featured_media":16616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","footnotes":""},"categories":[38,23,35,36],"tags":[],"class_list":["post-16547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-branding","category-decoration","category-furniture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A good digital strategy: The key to online success! | WeShare.digital<\/title>\n<meta name=\"description\" content=\"Bedrijven moeten voorop blijven lopen in de snel evoluerende wereld van digitale marketing om concurrerend te zijn. Digitale marketingtactieken moeten evolueren om bij te blijven met veranderingen in consumentengedrag, opkomende trends en technologische vooruitgang. We zullen in dit stuk kijken naar enkele van de nieuwe ontwikkelingen in digitale marketing en wat ze voorspellen voor de toekomst van de sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weshare.digital\/en\/2023\/03\/09\/stijgende-trends-in-digitale-marketing-wat-ze-betekenen-voor-uw-bedrijf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A good digital strategy: The key to online success! | WeShare.digital\" \/>\n<meta property=\"og:description\" content=\"Bedrijven moeten voorop blijven lopen in de snel evoluerende wereld van digitale marketing om concurrerend te zijn. 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